11.7.09

JUMBO
SMOOTH

It may not have exactly been the target market when
it was launched, but Tesco's own-brand cocoa butter
is going down a storm with the elephants
in Belfast Zoo, particularly to keep
their bottoms smooth.

The zoo is a type of retirement home which cares for
female elephants. They've been having a problem
of dry skin, particularly around their feet and
lower legs – and their bottoms.

Elephant curator Alyn Cairns said: "Our herd is now
complete and we want to provide them with
the best care in their old age. That includes
looking after their skin."


Under veterinary advice the elephant team tried
many different creams to soften the skin
but with limited effect, he said.


Female keeper Aisling McMahon came to the
rescue suggesting the moisturising cream
from a supermarket which she uses herself.


"I found it difficult to find a good moisturiser for my own
skin and when I realised this particular one worked
for me, I suggested it to the team. The elephants
now get moisturised regularly. Cream is applied
to the elephant's feet, bum and body."


Caoimhe Mannion, marketing manager of Tesco in
Northern Ireland, said: "It is essential that
people protect their skins in hot weather -
but I didn't realise elephants were such
big fans of our products."



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