15.7.09

MAKE-UP

This is not true in my case! I have a small tub of
vaseline in my bag! On a night out I might
take a lippy with me but that's it.

Women carry an average of £57-worth of cosmetics
in their make-up bags, according to a new poll.

Despite the recession, a survey of more than 1,000 women
by cosmetics firm Avon found that Britons are
spending £1.1 billion a month on make-up.


Mascara was overwhelmingly the most popular item
with 62 per cent of women saying it was an essential
purchase, while 38 per cent considered lipstick
a 'must-have buy'.
Foundation came
a close third with 37 per cent.

Cary Cooper, professor of psychology and health at
Lancaster University, said women were probably
spending on make-up to help cheer themselves
up amid the current economic turmoil.


"Many people buy luxuries in a time like this to make them
feel better – whether that is chocolate or make-up.
It may make them feel better at the time but it's
what psychologists call a temporary palliative
– it doesn't solve the problem but helps them
to feel better in the short term."


The study found women between the ages of 16 and 24
carry £69 worth of make-up while 25 to 34-year-old
have on average £71 of cosmetics. After this age,
women's spending on make-up drops off
steadily with the over-55s carrying
less than £35 of product.


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