15.7.09

RICH

The words "I love you" are worth £163, 424
according to a new book which tries to
create a new value system.

You Are Really Rich, You Just Don't Know It Yet,
by former ad executives Steve Henry and David
Alberts, aims to show there is more
to life than money.

It puts the value of being in a stable relationship at
£154,849 while placed on spending time with
good mates is said to be worth £63,256.

"The book is about a new value system, an alternative to a
purely financial system," said Mr Henry. "Partly because,
as a direct result of the credit crunch, people are
exploring different ways of living, and they're
looking for something to replace money as
a general criterion for value."


A study was carried out by research specialist Brainjuicer
who asked over 1,000 people nationally what made
them happy. They were asked to rate 50 different
life events and experiences and compare them
with the pleasure gained from a lottery windfall.


Being in good health turns out to be our most precious
possession with a value of £180,105. Living in
the city proves to be worth much less
than being in the country.


Other events in the top ten of life's best experiences are:
living in a peaceful and safe country - £129,448; having
children - £123,592; spending time with your family -
£110,04; laughing - £108,021; having sex - £105,210;
going on holiday - £91,759; savouring the
peace and quiet - £89,828.


Reading a book is worth £53,660 whereas going to the
cinema comes in at half that £21,615. Being happy at
work is £37,229 but it doesn't compare with a
looking forward to the weekend which is £49,764
and taking a day off has a value of £54,428.


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